Young A And Shawt Together As One
Posted on September 11, 2006 by Jamie Slaughter
Young A and Shawt both hip hop artists with Akright Records, are both ready to make an impact in the hip hop world from the underground. Both artists are sure to progress onto bigger and better things with their music becoming more popular and upon listening to their tracks, it is apparent that these guys have got more ability than the majority in the current mainstream.
ShawT's "I'm The Man" track provides a catchy hook and exemplifies his ability behind the mic.
Young A's Swagga Jacka is a great track, with tight production and a consistant flow. Young A can definitely hold his own with the best of them and his mix of complex rhymes and comfortable flow combine to create a solid track.
Both artists currently have MySpace music pages to promote their music and I'm sure that promotion will become easier when the streets stop sleeping and these 2 artists emerge into the mainstream.
Young A and Soulja Slim were going through a beat CD at Slim’s house when inspiration struck. Young A stopped at a bouncy, guitar-backed beat that had him mesmerized. Slim already had a hook for the song and after adding B.G. to the cut, the three had a hit on their hands with Young A’s “Come Serve Me.”
“I knew that Soulja had the N.O. on lock,” Young A says of the late New Orleans rapper, who was murdered soon after recording “Come Serve Me” with Young A in September 2003. “He was the one that was really going to make the next movement out of New Orleans. The song came about because I wanted to be part of the new movement. Slim was doing his thing and I was doing my thing, so why not branch together and make a whole movement?”
The local success of “Come Serve Me” established Young A as New Orleans’ hottest new rapper and set the stage for his debut album, the knock-out The New Glory. Young A chose that title for the album for good reason.
“I’m The New Glory,” he says. “Everything else coming out, I look at it like there’s no leadership. So I’m trying to start a whole new movement with me, Young A. I’m trying to do things on my own, so I look at it like I’m a boss. I’m going to generate my own movements. I’m America’s hope, The New Glory.”
One cut sure to get the party started is the David Banner-produced “Eyes Half Closed.” A straight up party track that features hyper drum rolls and Young A rhyming with controlled precision, the cut focuses on having fun at the club.
Young A then takes it to the streets with “Story 2 Tell.” He is joined by New Orleans rap pioneers UNLV on the rowdy gangster cut, which blends the energy of Southern rap with the gruffness of gangster rap. “It represents the South and I got throwback official brothers on there,” Young A explains. “UNLV, they generated the movement for Cash Money when they first jumped off. I had to go throwback with it, so I already know that I got the streets behind me.”
Elsewhere, Young A collaborates with Juvenile on “Down In New Orleans,” a song that tells of the long standing corruption in their home city of New Orleans. Young A comments, “It was a real honor to work with Juvenile. That cat has been in the game for a long time, and has learned all the ropes of the music industry. I learned a lot from working with him, both about the music business and about being an artist in the rap world today.”
Young A gives listeners a look into his ascension to greatness on “Da Rebirth” and delivers a version of his classic “Come Serve Me.” The latter holds a special place in Young A’s hip-hop evolution, for several reasons.
“I was honored to work with Soulja Slim,” Young A explains. “He’s a real dude that was coming up in the game. Everybody was really on Slim. If you wasn’t listening to Slim, you wasn’t listening to anything. That busted the door open for me.”
Born and raised in the 12th Ward section of Uptown New Orleans (also home to Mystikal), Young A was a relaxed kid. Even though his surroundings weren’t always the best, he knew at an early age that he wanted more from life than the likely dead-end of street life.
“I grew up in a bad area, but life is what you make it,” he says. “If you want to grow up and become something, only you can determine that. You can’t let anyone else determine the outcome of what you’re going to be.”
Resolved to make something of himself, Young A scored well enough to attend a prestigious school in his area. It was there that he developed his love for rapping. But because he was so laid-back, it took him a while to embrace his gift.
“As my friends started saying, ‘You’re cold. You really ought to think about doing that,’” he recalls. “Then I started thinking, ‘If I got somebody behind me that’s serious, I should try to make it happen.’”
It was then that Young A became determined about his rap craft. Young A’s friend Greedy noticed his passion and got him an audition with Jonathan Bender, the Indiana Pacers forward who was getting his Akright Records off the ground. Bender, who grew up near New Orleans, was impressed with Young A’s rap skills and signed him to his fledgling company.
The union paid off soon thereafter when Young A recorded “Come Serve Me.” Now, with the South fiending for more of Young A’s material, The New Glory will establish Young A as the new voice of the South.
“I’m coming with something new to the game and having a story to tell,” Young A says with pride. “If you aren’t talking about anything or bringing anything new to the game, people don’t want to hear that. The game is always looking for a new face and I think I can bring a whole new flavor and put New Orleans back on the map in terms of creating new rap music. I’m here to bring that realness back to the game.”
With The New Glory, Young A accomplishes his mission. Look for his album in stores in 2006!
Introducing Shawt, the next promising rap sensation from New Orleans East! Shawt’s music career began while he was in a state of retrospection, during a period of his life that he was incarcerated on drug charges. He explains, “I started doing music as a past time while I was in jail, and did concerts for the inmates. But it got more serious than I planned on.”
After being released from prison, Shawt cleaned up his act and became sober. He decided to focus his talent for getting street money into becoming an entrepreneur in the business world, and opened a furniture store with a t-shirt shop in the back. He continued to rap and write songs and did several performances throughout the city, and word began to spread about his name in New Orleans East, where he was born and raised. Shawt comments, “I was doing a lot of shows, and I started getting a name in the city for representing New Orleans East. Music was always uptown before cuz of Juve and Cash Money, and we were the underdog that started the movement in New Orleans East.”
Shawt is a true entrepreneur and his music reflects his personal beliefs. “I always talk to people who come from my background that there is more to life than the streets. I preach about ownership, do it yourself, educate, do your own thing, invest in real estate. Clean the money up, there is more to life than money. The same energy you put into doing wrong, we can put into doing right; build your own business, become an entrepreneur. I still talk about drugs and violence, but I talk about the consequences, what happens when you do drugs and what happens when you stop doing drugs. I can drive a 60K car and six years ago I used to be at the corner. You can move up and elevate.”
Shawt’s recording career started when he met Jonathan Bender through a mutual friend who was a producer. Shawt met with Bender, and who really liked Shawt’s voice and what he had to say. The two had good chemistry, and Bender strongly believed that Shawt had serious potential in the rap world. Shawt’s music reflects his personal beliefs and experiences in life, and he cites his major musical influences as Scarface, Jay-Z, Pac, Biggie, and Head Honchos.
After Hurricane Katrina, Shawt displayed his typical business and community-oriented spirit and he and his business partner bought three dumptrucks and started hauling away debri to make money. He employed some people still remaining in the city to help with the task. Shawt’s furniture store still stands, but all the merchandise was damaged. He comments, “The whole store had to be put on the curb to be hauled away. That was the only thing to do, hall it away. Everything was gone, life as we know it is gone. But for me, in short, this is a minor set back but will be a major comeback. I will come back bigger and better.”
Shawt lives by that creed of “Bigger and Better,” and promises to come back stronger. He put together a mixtape, “Da South Tsunami, Operation Rebuild New Orleans,” which features such recognizable names as Mystikal, Chamillionaire, Bun B, and Three-6-Mafia, among others, and is already generating a lot of heat among DJ’s and on the streets. In addition, Shawt is in the studio finishing the recording of his upcoming album, Da South Savior, which includes production by Mannie Fresh, Crack Tracks, OJ and War Chyld and features with Scarface, Young A and Nosa.
Look for some exciting new developments coming from this intelligent and lyrical rapper in the very near future!
For more information, check out their MySpace pages:
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