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Breakin For Cancer Breakdancing Event

Posted on February 25, 2007 by

  
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Since 2003, Sole Power Productions has been a leader in Entertainment, Event Production, Artist Management, Interactive DJ, Dance, Urban and Live Music industries in Toronto and across Canada. In the last year, our operations have expanded into New York, Miami, and across Europe. Our DJs, Dancers, and Musicians have worked with the likes of Alicia Keys, James Brown, Al Green, Black Eyed Peas, Sean Paul, John Legend, Nelly Furtado, and many more. Check www.solepowerproductions.com for detailed info.

A key member of the Sole Power family has been BBOY Troy, aka "Whiplash". Troy is one of Canadaís premiere breakdancers, and has performed with K-os, Talib Kwali, Our Lady Peace, and was one of the lead dancers in the Mirvish production of Lord of the Rings. Currently, Troy is also a member of the Toronto Raptors Breakdance Squad. In February 2007, Troy lost his father Warren Arnold Feldman, to liver cancer. In his memory, Troy and Sole Power President Abby Tobias have joined forces to produce and execute BREAKINí FOR CANCER; The Guinness Book of World Records LONGEST BREAKDANCE CIRCLE. The event will raise funds for both the Canadian Cancer Society, and specifically towards families in need of funds due to a loss from cancer. 100% of the profits will go towards the charities.

Sole Power has teamed up with SURESH JOACHIM for this event. If you donít recognize the name, Suresh is a multi Guinness world record holder. He currently holds 39 world records, the second highest in the world. Suresh will compete as one of the six to twelve dancers. He has donated his time to help achieve yet another record. For more info on him, please check www.sureshjoachim.com.

The event will feature Scratch Lab DJ Institute (www.scratchlab.ca), Canadaís first DJ school. Scratch Lab will be providing all of the DJs to play along side the dancers for the event. The biggest name DJís across the city will be spinning, including DJ Starting From Scratch (Flow 93.5fm), Baba Kahn (three time DJ of the year), Jr Flo (World I.T.F champion), and DJ Grouch (North American Turntable champion, Melanie Durrant).


BREAKINí FOR CANCER will be taking place at Vaughan Mills Shopping Centre, located at 1 Bass Pro Mills Drive, Vaughan, Ontario. We will be situated in the centre of the mall at the heavily visited Roadside Picnic food court area. The event will begin at 3pm on MARCH 23 2007, and will run until (minimally) 3pm on Sat MARCH 24 2007. To achieve the record, six to twelve dancers must breakdance for at least twenty-four hours consistently. The dance team that will be participating consists of some of the top dancers from across the country. We have assembled an all star cast of dancers to insure that not only the record will be achieved, but that it is done in an entertaining atmosphere.

The event will be broadcast live on Sat by FLO 93.5FM, and will feature Flo personalities, and celebrities.

In compliance with the Guinness Book, The Canadian Cancer Society, and Vaughan Mills, this event demands not only extensive planning, but also will have costs associated with putting it on. Between judges, nurses, insurance, technical, sound and PA, labor, trucking, food and beverage, ect costs will accumulate. We are looking to individuals and organizations to support this great cause. Through financial donations and sponsorships, we hope to reach our goal set at $20,000. This great cause deserves at least that.

Please contact AMY LINTON at the Canadian Cancer Society at 416 638 0771 to make a donation with your credit card over the phone, or send a cheque, made payable to the Canadian Cancer Society RE: Breakiní For Cancer to 620 Wilson Ave, Ontario, M3P 3K9. All donations are 100% tax deductible.

For Sponsorship opportunities, or more detailed info about the event, please contact Abby Tobias, at Sole Power, 416 663 7653 or by email at daveweisz@solepowerproductions.com


Thanks in advance for your support and generosity.

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