Bubba Sparxxx presents Ms New Booty
Posted on March 16, 2006 by Jamie Slaughter
Georgia's own BUBBA SPARXXX is back with a bang, taking dance floors and television screens by storm with the top 10 Rhythmic/Crossover single "Ms. New Booty." Within weeks of its release to clubs and radio, and sporting one of the year's most outrageously entertaining videos, "Ms. New Booty" is clearly becoming a new fixture in the pop culture lexicon.
The fast-breaking track combines the hard-hitting, minimal sound of trend-setting production mastermind Mr. ColliPark with collaboration from very special guests The Ying Yang Twins, reprising the hushed vocal style of their recent smash "Wait (The Whisper Song)" in their turn on the mic. The track and its video are making for an extraordinarily powerful set-up for the release of Bubba Sparxxx's upcoming New South/Purple Ribbon/Virgin album, THE CHARM, scheduled to drop on April 4, 2006.
The video clip of "Ms. New Booty" has premiered on BET Network's 106th & Park countdown show; and it has quickly rushed the Top 10 list of most-viewed videos in the online crossover bellwether Yahoo! Music website this week. It is also MTV Jams' "Jam of the Week," for the week of February 6, receiving 170 spins on the all-video channel. The creative five-minute video intersperses performance and dance with a hilarious subplot that portrays Bubba as a TV home-shopping pitchman and door-to-door salesman for a new miracle product.
Next stop: multi-media cyberbooty, as further visual exposure related to the song is certain to explode over the next few weeks, as an online contest invites fans to upload digital shots of their own at www.msnewbooty.com. Voting starts immediately, and the winner will be offered a part in Sparxxx's next video.
The rural Georgia rapper made his original debut on the Billboard Top 200 album chart in 2001 at No. 3 with Dark Days, Bright Nights, driven by the ingenious radio and video hit, "Ugly." His second album, 2003's Deliverance, debuted at No. 10 on the Billboard Top 200 albums. He was signed to Purple Ribbon by label founder Big Boi following a chance meeting in London.
Bubba's THE CHARM will include tracks produced by the top-line hip-hop production talents who have worked with Bubba since his first album project, including Timbaland, producer of his first hit "Ugly," and Organized Noize Productions, celebrated breakthrough producers for OutKast and TLC, among others. Purple Ribbon label head and OutKast member Big Boi has also produced for the album, as have Heatmakers (Brooke Valentine, Cam'Ron, Lil' Flip, the Diplomats); Mr. DJ & Slimm Jim (the latter a programmer on the Outkast album Speakerboxxx/The Love Below); and Basement Beats.
Bubba Sparxxx has also been rocking mix-show and club DJ playlists in recent months with two tracks leaked from the upcoming album: the Timbaland-produced hard Southern-style track "Hey! (A Little Gratitude)," promoed on vinyl last fall, and "The Otherside," featuring guest spots from top 10 star Petey Pablo ("Freak-a-Leek"), and Organized Noize chart-topper Sleepy Brown (Outkast's No. 1 "The Way You Move"). Now, with "Ms. New Booty," Bubba Sparxxx featuring The Ying Yang Twins and Mr. ColliPark have posted an undeniable new dance classic, in the time-honored hip-hop ranks of "Rump Shaker," "Da Butt," "Get Busy," and "Baby Got Back."