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Guitar Center Launches 2006 Dj Spin Off Battle

Posted on July 1, 2006 by

  
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Guitar Center today announced the launch of its 2006 Spin Off competition, the largest and most prestigious DJ/Turntable competition in the country. Up for grabs is over $40,000 in prizing and the Spin Off Grand Champion bragging rights.

“Spin Off pays tribute to the battle DJ movement that shaped the
turntablism art form,” said Jack Sonni, Vice President of marketing Communication for Guitar Center. “A throwback to the original days of the movement, battle DJs represent the purest form of the genre.”

Scheduled from May to September in the nation’s larger markets, Spin Off is a three-tiered competition in which contestants are judged on originality, technique, style, stage presence and overall performance. Following the District Competitions starting May 23, winners advance to District finals, Regional finals and ultimately Grand Finals, scheduled for September.

Guitar Center has partnered with some of the nation’s leading brands including Toyota Scion, Technics, Rane, Nike, Stones Throw Records, Obey, Napster, B-52 Professional, SOBE, and Scratch and XXL magazines.

“It’s a given that every Stones Throw artist, and most of our staff, shops at Guitar Center on a regular basis as nearly all of us are DJs,” said Eothen Alapatt, general manager of Stones Throw. “There couldn’t be a more natural partnership for Stones Throw Records.”

Parallel to the exclusive nature of the competition, this year’s Grand Prize package features a 2006 Scion XB, a trip to the Nike iD studios and a session with a Nike laser designer, a $2,500 Obey shopping spree and a one-of-a-kind “Obey the Champ” Technics SL-1200MK5 turntable.

“I've been a music fan all of my life. To me, sampling in hip-hop is the sonic equivalent of what I do as an artist and designer, which is finding old references and remixing them to form something new,” said Fairey, a world-renowned visual artist. “I used the ‘sampling’ approach, as I do for many things, on the Spin Off graphic. And to create the official event t-shirt, I combined influences including old school hip-hop flyers, elements of turntables, propaganda, and vintage label art.”

For further information, visit www.GuitarCenter.com/SpinOff

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