Ne Yo heading towards success
Posted on February 14, 2006 by Jamie Slaughter
TV appearance on CBS’s “The Late Late Show” last week is followed up with “CD ” (Feb. 18th) and Regis & Kelly (March 7th)
"It's extremely rare to find someone so young, that is the embodiment of the definition of the word 'artist.' Ne-Yo is an entertainer, singer and a TRUE songwriter.” President and C.E.O. of Def Jam Recordings, Shawn "Jay Z" Carter
(Feb. 14, 2006 – New York, NY ) Unprecedented in today’s marketplace, shipping orders of IN MY OWN WORDS, the debut album by Def Jam recording artist Ne-Yo, set to arrive in stores February 28th, will top the 700,000 unit mark.
IN MY OWN WORDS is propelled by Ne-Yo’s explosive top 5 single “So Sick,” which jumps to #3 in its 14th week on the Billboard Hot R&B/Hip-Hop chart, and #3 in its 11th week on the Hot 100 Airplay chart (with 145 million total audience). The track continues at #1 on AOL’s Top 40 Songs list, with close to 200,000 plays; and #1 on AOL’s Top 40 Radio with over 1 million total plays – and more than 126,000 just last week. At Yahoo! Radio, “So Sick,” rises to #2-bullet with 315,000 streams (up from 67,000 last week) and #8 Most Downloaded Ringtones.
Across-the-board, “So Sick,” is a unanimous top 5 raver on every major list: Rhythmic T40 Monitor (#1-bullet), Mainstream T40 Monitor (#2-bullet), R&R/Rhythmic (#3-bullet), R&R/Urban (#5- bullet), R&R/Pop (#4-bullet), and Billboard’s R&B/Hip-Hop Monitor (#4- bullet). The video for “So Sick,” directed by Hype Williams, is currently #2 on BET, and top 5 most requested on “106 & Park.” The clip also moved to “BIG 10” rotation on MTV last week. In other tube action, Ne-Yo performed “So Sick” on CBS’s “The Late Late Show” with Craig Ferguson last week, and will follow-up with appearances on “CD USA” (Saturday, Feb. 18th) and Regis & Kelly (Tuesday, March 7th).
In Los Angeles , on February 23rd, Nokia will host an exclusive VIP gala celebrating the release of Ne-Yo’s stellar debut release, IN MY OWN WORDS. The party will be topped by an exclusive extended performance from Ne-Yo.
“So Sick,” penned by Ne-Yo (aka Shaffer C. Smith), the astoundingly talented young 23-year old lyricist, wrote every track on IN MY OWN WORDS. The single was produced by Stargate, who also produced “Sexy Love,” “Let Go,” and “Time” for the album. Other producers enlisted for the project included: Ron ‘Neff-U’ Feemstar for Drama Family Entertainment (“Stay” featuring Peedi Peedi, and “Sign Me Up”); Brian ‘B-Nasty’ Reid for Drama Family Entertainment (“Let Me Get This Right”); Curtis “Sauce” Wilson for Compound Entertainment (“When You’re Mad,” “It Just Ain’t Right,” and “Mirror”); Boola for CPR Unit (“I Ain’t Gotta Tell You”); and Ervin ‘EP’ Pope for Compound Entertainment (“Get Down Like That” and the hidden track “Get Down Like That Remix” featuring Ghostface Killah).
“… his attention to detail is key… But it’s Ne-Yo’s natural ability to bring together the key ingredients that proves he’s a musician wise beyond his 23 years.”
Ne-Yo’s songwriting chops came to Def Jam’s attention after he penned tunes for a string of multi-platinum artists including Mary J. Blige, B2K, Faith Evans, Musiq, and especially Mario – whose “Let Me Love You” (which Ne-Yo co-wrote with Scott Storch) finished out 2004 as the #1 most-played song of the year at radio. Born in Arkansas and raised in Las Vegas , Ne-Yo is a natural story-teller who cites Prince, Marvin Gaye, the Rat Pack, and Stevie Wonder in his list of favorite entertainers. With the release of IN MY OWN WORDS, Ne-Yo lives up to the acclaim he has already received. “I feel there is always room for good music,” he says. “I want to reach people’s soul with my lyrics thru whatever vessel God chooses.”