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Sean Combs Starring In Cnbc New American Business

Posted on December 6, 2007 by

  
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SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group (Sean Combs Enterprises) is starring as the new face of CNBC's American Business campaign airing now on CNBC.

The campaign pays tribute to America's most dynamic, successful individuals as they share their stories of success in business and failure in the pursuit of excellence, their management style and their hopes for tomorrow.

Sean "Diddy" Combs, now a multifaceted entertainment powerhouse, built his businesses from the ground up and has since been declared "one of the Most Influential Businessmen in the World" by TIME Magazine and CNN. "My whole portfolio brand represents aspiration. I came from Harlem, New York," he said in the spot, "it's about wanting the better things in life. I want to make history all the time."

"I'm honored to be included in this group of America's chief executives and top business leaders. I've worked very hard to get where I am today and the testimonial showcases my philosophy on business," said Combs.

"When I started Sean John there was a young male consumer that no one was speaking to. He wanted more fashion, more style, more flavor," said Combs in the ad, which was made by CNBC's internal marketing team. Each of the fifteen spots from America's top chief executives and business leaders ends by saying: "I am American business. I watch CNBC."

At just 38, Combs oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including Bad Boy Recording, music publishing, artist management, television and film production, Sean John, Unforgivable Women and just recently Ciroc vodka.

Sean Combs is the new Brand Manager for Ciroc Vodka. Ciroc is a division of Diageo, the world's leading, spirits, wine and beer company. Last month Diageo announced a groundbreaking strategic alliance between Combs and CÓroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for CÓroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs. As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.

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